for Promomed

Update: 31.10.2023

Last week: 42 week 2023 (16.10.2023 - 22.10.2023)

Last full month: September 2023

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	8 466	6.0%	9.3%	0	17 047 508	6.5%	7.9%	0	6.5%
MoM	28 113	8.6%	8.9%	0.1	55 597 422	10.4%	7.4%	0.2	7.2%
YTD	260 980	40.8%	8.9%	2.2	491 423 364	43.7%	7.4%	1.6	6.6%
MAT	321 468	49.9%	8.9%	2.3	600 045 753	53.8%	7.4%	1.8	11.3%
BRAINMAX
WoW	1 221	3.2%	NA	NA	4 227 159	1.2%	NA	NA	NA
MoM	3 842	-0.6%	100.0%	0	13 434 182	-2.2%	100.0%	0	-0.6%
YTD	34 194	723.8%	NA	NA	116 759 871	768.7%	NA	NA	NA
MAT	40 230	869.2%	NA	NA	136 087 365	912.5%	NA	NA	NA
GOLDLINE PLUS
WoW	15 237	-4.4%	45.9%	-0.6	49 282 086	-3.7%	40.0%	-0.5	-3.0%
MoM	65 081	-13.0%	47.3%	0.3	206 483 979	-12.2%	41.2%	0.6	-13.5%
YTD	721 749	31.5%	44.7%	3.2	2 221 130 018	38.1%	39.7%	4.2	22.1%
MAT	850 131	37.8%	44.8%	3.8	2 593 078 707	43.4%	39.9%	5	26.0%
MODELAX-N
WoW	24 328	5.7%	17.9%	-0.6	8 206 924	6.6%	9.9%	-0.2	9.3%
MoM	93 471	-4.7%	19.4%	1.6	30 838 006	-1.9%	10.5%	0.8	-12.6%
YTD	920 230	302.0%	18.7%	13.6	293 064 608	277.1%	10.4%	7.5	10.0%
MAT	1 052 722	359.9%	17.7%	13.6	337 780 432	334.6%	9.9%	7.6	7.1%
REDUXIN
WoW	10 389	-1.4%	31.3%	0.5	51 475 367	-1.5%	41.8%	0.4	-3.0%
MoM	43 391	-14.5%	31.5%	-0.4	208 164 123	-15.3%	41.5%	-0.9	-13.5%
YTD	537 795	5.7%	33.3%	-5.2	2 368 751 945	7.5%	42.4%	-6.4	22.1%
MAT	630 979	7.4%	33.3%	-5.8	2 738 072 413	6.5%	42.1%	-7.5	26.0%
REDUXIN FORTE
WoW	3 196	0.5%	9.6%	0.3	12 968 073	-1.6%	10.5%	0.1	-3.0%
MoM	12 166	-14.2%	8.8%	-0.1	49 894 368	-14.0%	10.0%	-0.1	-13.5%
YTD	136 160	42.7%	8.4%	1.2	527 921 559	46.1%	9.4%	1.5	22.1%
MAT	159 429	47.2%	8.4%	1.2	616 756 431	51.6%	9.5%	1.6	26.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	260 980	40.8%	8.9%	2.2	491 423 364	43.7%	7.4%	1.6	6.6%
BRAINMAX	34 194	723.8%	NA	NA	116 759 871	768.7%	NA	NA	NA
GOLDLINE PLUS	721 749	31.5%	44.7%	3.2	2 221 130 018	38.1%	39.7%	4.2	22.1%
MODELAX-N	920 230	302.0%	18.7%	13.6	293 064 608	277.1%	10.4%	7.5	10.0%
REDUXIN CAPS	537 795	5.7%	33.3%	-5.2	2 368 751 945	7.5%	42.4%	-6.4	22.1%
REDUXIN FORTE	136 160	42.7%	8.4%	1.2	527 921 559	46.1%	9.4%	1.5	22.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	321 468	49.9%	8.9%	2.3	600 045 753	53.8%	7.4%	1.8	11.3%
BRAINMAX	40 230	869.2%	NA	NA	136 087 365	912.5%	NA	NA	NA
GOLDLINE PLUS	850 131	37.8%	44.8%	3.8	2 593 078 707	43.4%	39.9%	5	26.0%
MODELAX-N	1 052 722	359.9%	17.7%	13.6	337 780 432	334.6%	9.9%	7.6	7.1%
REDUXIN CAPS	630 979	7.4%	33.3%	-5.8	2 738 072 413	6.5%	42.1%	-7.5	26.0%
REDUXIN FORTE	159 429	47.2%	8.4%	1.2	616 756 431	51.6%	9.5%	1.6	26.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	8 466	6.0%	9.3%	0	17 047 508	6.5%	7.9%	0	6.5%
BRAINMAX	1 221	3.2%	NA	NA	4 227 159	1.2%	NA	NA	NA
GOLDLINE PLUS	15 237	-4.4%	45.9%	-0.6	49 282 086	-3.7%	40.0%	-0.5	-3.0%
MODELAX-N	24 328	5.7%	17.9%	-0.6	8 206 924	6.6%	9.9%	-0.2	9.3%
REDUXIN CAPS	10 389	-1.4%	31.3%	0.5	51 475 367	-1.5%	41.8%	0.4	-3.0%
REDUXIN FORTE	3 196	0.5%	9.6%	0.3	12 968 073	-1.6%	10.5%	0.1	-3.0%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	28 113	8.6%	8.9%	0.1	55 597 422	10.4%	7.4%	0.2	7.2%
BRAINMAX	3 842	-0.6%	100.0%	0	13 434 182	-2.2%	100.0%	0	-0.6%
GOLDLINE PLUS	65 081	-13.0%	47.3%	0.3	206 483 979	-12.2%	41.2%	0.6	-13.5%
MODELAX-N	93 471	-4.7%	19.4%	1.6	30 838 006	-1.9%	10.5%	0.8	-12.6%
REDUXIN CAPS	43 391	-14.5%	31.5%	-0.4	208 164 123	-15.3%	41.5%	-0.9	-13.5%
REDUXIN FORTE	12 166	-14.2%	8.8%	-0.1	49 894 368	-14.0%	10.0%	-0.1	-13.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца